A questionnaire is a list of questions used to collect data about someone or something. It is a research instrument that consists of a set of questions that aims to collect information from a respondent. It is used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaire can be used to collect quantitative or qualitative information. Questionnaire is commonly used in market research as well as in the social and health sciences. A questionnaire is a specific tool or instrument for collecting the data.
Questionnaire Methods
Questionnaire can be self-administrated, or researcher administrated.
Self-administrated questionnaires are common because they are inexpensive and
easy to implement. Researcher administrated questionnaires allow deeper
insights.
Self-administrated questionnaires can be-
·
Cost
effective
·
Easy
to administer
·
Large
groups
·
Anonymous
and suitable for sensible topics
·
Self-paced
Researcher administrated questionnaire can be-
·
Help
you ensure the respondent are representative of your target audience
·
Allow
clarifications of unclear questions and answers
·
Have
high response rate
Types of Questionnaires
Open-ended questionnaires allow respondents to give answers in their own
words. Because there are no restrictions. It is unrestricted.
Close-ended questionnaires offer a fixed set of choices to select from.
It is structured in nature.
Good
questions need to be understood by all respondents. Questions wording can
influence your respondents’ answers.
·
Use
clear language
·
Use
balanced framing
·
Avoid
leading questions
·
Keep
your questions focused
Importance of Questionnaire
Questions are considered to be of vital importance for research, feedback,
and control. A survey without a questionnaire is as incomplete as a dish
without ingredients.
A
questionnaire is an effective tool to measure the attitudes. Beliefs, behaviour,
preference, opinion, and intentions of a relatively large number of people.
Advantages
·
Inexpensive
·
Generate
a large amount of data
·
Easy
to understand and easy to respond
·
The
responses can be easily quantified
·
Easy
to analyse the result
·
It
allows to maintain their anonymity
·
It
is not necessary to have a personal touch
Disadvantages
·
Respondents
are sometimes dishonest while answering questions
·
When
it comes to open-end questions, it becomes difficult to understand and interpret
the response
·
It
is not the perfect tool to know the feelings and emotions
·
Lack
of personalization demotivate the respondents
Anecdotal
Record
An
anecdotal record is an observation that is written like a short story. They are
descriptions of incidents or events that are important to the person observing.
Anecdotal records are short, objective and as accurate as possible.
“Anecdotal
record is a record of some significant item of conduct, a record of an episode
in the life of students, a word picture of the student in action, a word
snapshot at the moment of the incident, any narration of events in which may be
significant about his personality.”- Randall
Anecdotal
record is an informal device used by the teacher to record behaviour of
students as observed by him from time to time. It provides a lasting record of
behaviour which may be useful later in contributing to a judgement about a
student.
Merits
· Supplements and validates of other
structured instruments.
· Provision of insight into total
behavioural incidents.
· Needs no special training.
· Use of formative feedback.
· Economical and easy to develop.
· Open ended and can catch unexpected
events.
· Can select behaviours or events of
interest and ignore others or can sample a wide range of behaviours (different
times, environments, and people).
Demerits
·
If
carelessly recorded, the purpose will not be fulfilled.
·
Only
records events of interest to the person doing the observing.
·
Quality
of the record depends on the memory of the person doing the observation.
·
Incidents
can be taken out of context.
·
Subjectivity.
·
Lack
of standardization.
·
Difficulty
in scoring.
·
Time
consuming.
·
May
miss out on recording specific types of behaviour.
·
Limited
application.
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